INBOUND MARKETING IN THE THIRD SECTOR

Discovery

We get to know your organisation, its goal, market, competitors, stakeholders and ideal customers. We study your whole ecosystem so we can work out what will work best. We work as the partner for our clients as these are long term engagements to generate results.

Strategy & Plan

We then develop an inbound strategy and plan, to be delivered within your budget constraints. Inbound lead generation takes time and a lot of effort, so you need to have the budget. We can help you make the business case. If you agree to the strategy and plan we set to work.

Delivery

If your website needs rebuilt or optimised, we'll do this first. We will create your social media presence if it's needed, and then we produce a constant stream of content over many weeks, to increase your digital presence, refining it based on data and analytics.

Our process for inbound marketing:

We follow a straightforward process:

1. Discovery: We undertake a discovery process for your organisation to work out what will work best to generate meaningful leads and enquiries.
2. Strategy & Plan: We provide a clear strategy and plan to generate inbound enquiries. You get the chance to revise and sign this off. This becomes the basis for our work, refined during delivery.
3. Delivery: We build, re-build or optimise your website, social media presence and generate content to improve rankings and traffic. This process is refined based on data and analytics. Over the coming days, weeks and months you'll see your clicks and enquiries increase.
4. Budget: You should be aware that generating leads via websites and social media is not cheap. If you are not prepared to invest between £1,000 and £5,000 a month you are unlikely to get results. Why? Because it requires site optimisation, built around keyword research, content production (lots of pages) to attract traffic, and budget for paid adverts if you want to accelerate the process.