DEVELOPING YOUR BUSINESS
Where results are delivered
Business Development is not sales - its how you grow and evolve your business.
Let's talk about your challenge.
Defining Value
The value you bring is what your customers determine it to be, not what you want to deliver. Understanding this properly is a significant step in achieving growth for your business. The value generally solves both an external problem and an internal psychological need. Do you really know your value proposition?
Market Analysis
To develop your business and grow it, do you understand the market(s) you are targeting and the 'ideal' customer profile? We see far to many clients who's starting point is 'our product/service' is useful to everyone so we don't want o narrow down our marketing. This almost never works in the long term.
Growth Strategy
How do you plan to grow? Do you have a plan or is it just opportunistic? Are you going to grow organically by doing more of what you currently do or perhaps inorganically by expanding to new areas or through acquisitions? What are your barriers to growth and how are you addressing them?
Our process for business development:
We follow a straightforward process:
- Discovery: Understanding your strategy, markets and value proposition. We get to your DNA.
- Refinement: We then work with you or your lead team to refine and define your growth strategy. We provide market analysis where needed to fill in your knowledge gaps.
- Strategy: We write or help you write your strategy.
- Plan: We then work with you to produce a meaningful plan of action to make your strategy become a reality.
- Our method of working means the strategy and plan are yours with real internal ownership.
The value we bring
You are busy running your business, and your staff are busy delivering your services and products. We provide resource which is:
- Dedicated to achieving increased growth for you.
- We are not distracted by the day-to-day operation.
- Independent, impartial and constructively challenging.
- We report to you so are not influenced by organisational politics.
- We don't ignore those issues that others consider to be in the 'too difficult' category.
- We minimise disruption whilst we undertake our activities - you still have a business to run.
- We bring significant knowledge and experience of what works elsewhere.
- We have a proven track record of helping companies achieve growth.
Interested in our services? Let's talk about your challenge
We want to know your needs exactly so that we can provide the perfect solution. Let us know what you want and we’ll do our best to help.